Twitter, Meet Blinds.com.

Awhile back, I signed up for Twitter. Whales, and birds, and RT and DM, it pretty much meant nothing to me. Plus, when the work is piling up on your desk and it’s already 6:00, squeezing your thoughts into 140 characters or less can seem a bit, um, frivolous. After trying to import some Twitter contacts from my address book and finding nobody using it, I abandoned the effort.

Cut to a few months later. After a social media luncheon with Giovanni Gallucchi, who reintroduced me to the wonders of Twitter and what an easy-to-use, relevant tool it is, I decided to give it another shot. I followed him. I followed those he followed. I followed the other I met at the lunch that day. I was cautious, but willing to stick my neck out a little.

@AaronStrout It must be the lemon pound cake. Try it!

Didn’t know @AaronStrout, but I noticed his post about how addictive Starbucks is. Any working girl knows that’s true (try to resist, it’s futile), and the lemon poundcake is a little slice of Heaven. Now @AaronStrout knows that, all thanks to me. Heh.

In any event, he responded to that message. It was empowering, interesting, and useful. Aaron Strout has 5,840 followers. I had, at most, 20. Plus, he knows a LOT about social media, blogging, and now, lemon poundcake. By following him, I’d have access to useful information about social media, and I'd learn better ways to connect to those who want updates. I finally got it. This actually works. Why can’t it connect me to people who need help with their window treatments?

I began to tweet feverishly. I told my followers about great special discount, bargains, and sales. I told them about the best yellow window treatments. I tweeted blog entries, design help, and retweeted other people’s posts, like any good tweeter will. I drew inspiration from insightful blog posts and flickr’ed images. I learned the lingo, what a tinyurl was and who Guy Kawasaki is.

But that’s not entirely the point.  

The real reason for Blinds.com to interact on Twitter is so that I can connect you, the DIYer, the self-made decorater, the money-saving maven, to all that Blinds.com has to offer. I want to help you customize your shopping experience and provide you with real, helpful answers. I want to add value to your window treatment purchase, and I want to connect you with the Design Consultants who sit down the hall from me, talking to customers like you. I’ll continue to tell you about our best sales, and ways to improve your décor and hopefully make shopping for custom window treatments as fun and pain-free as possible.

I can’t wait to connect with you. Follow me on twitter at http://www.Twitter.com/EstherSteinfeld. Oh, and our CEO tweets too. http://www.Twitter.com/BlindscomCEO. We’ll see ya there.

Comments

[Aaron Strout]

I love this post. Thanks for your kind words. You're obviously making some hay. Let me know how I can help out in the future.

Best,
Aaron | @aaronstrout